A business grows in size, so does its customer base. So, for every business CRM (Customer relationship management) has become an undeniable or top concern to deal with their growing number of customers. Many extensive CRM platforms evolved in the market in the name of Salesforce, MS Dynamics, Oracle or Netsuite to help businesses close more leads and earn a strong base of good customers. However, of the lot, Salesforce is the notable CRM platform that is redefining and reshaping customer relationships management with cloud-computing and on-premise systems. Today, most companies hang on to Salesforce for their CRM needs because of its extensiveness, cost-effectiveness and targeted customer retention models. Customer acquisition any day costs more than customer retention. That is why businesses that want to keep their loyal customers, seek the help of Salesforce consultants to get a befitting CRM strategy to implement with Salesforce.
While clearly, Salesforce is the software for the modern business era, addressing the needs of small as well as large enterprises, here’s a further glimpse of all the crucial points of advantages offered by it.
Customisable from end to end
Salesforce just not helps businesses to meet the advanced needs of CRM by providing high-grade processes for sales, customer services and marketing. It also helps them take care of other modern aspects of CRM by working as a PaaS (Platform as a service). It enables the enterprises to create custom applications as per their needs and integrate them easily with their native Salesforce CRM for more functionalities.
Helps manage customer data comprehensively
With Salesforce, no enterprise has to struggle or slog with huge data silos of their customers. They can have all of their customer data stocked up at one single point and use them as needed to unlock every opportunity of sales. It helps the executives of marketing teams to integrate with every department of customer services with apps and gather the data generated at the key interaction points.
Collaborates sales and marketing departments
This benefit is crucial for small businesses because it’s highly costly for them to manage data of sales and marketing in separate silos. Besides, it is no more viable too. Collaborating the two and connecting all their functions on a single platform is essential to give marketers a unified view of their customers activity. This predominantly helps both the departments to share information real-time and take decisions quite faster.
Enables third-party integrations
Businesses are often in need of different third-party solutions to make their approach to customer service more effective. Salesforce comes with a limitless marketplace for third-party apps, in the name of AppExchange. Housing over 5000 app solutions, it helps enterprises to extend the CRM functionality in many areas, including Finance, ERP, HR, marketing, analytics, and so forth.
Provides CRM solution that’s mobile ready
Probably, the first of the kind, Salesforce is a cost-effective and powerfully built CRM platform with support for mobile operating systems. Salesforce Marketing Cloud helps companies to explore all completely responsive solutions to reach the customers anywhere, anytime and through any medium. From personalising email campaigns to direct mobile targeting (use of SMS, push notifications, group messages), it helps marketers to initiate all by adding up ‘mobile’ option in their campaigns.
Salesforce’s competency as a CRM is a never-ending tale. While these advantages show why it shot to so much fame among businesses in no time, you must not be missing out the other factors that also made it the world’s number one CRM like scalability, simple user-interface, intuitive dashboard, and vast community for support.
This article first appeared on 100storyreviews.com.
Elsa Cardenas writes at 100storyreviews.com, where he shares well-researched ideas for better habits, better decision-making and a better life. To get these ideas, you can join his free weekly newsletter here.
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